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Rachel’s Musings – a new beginning (one more time!!)

I have decided to start writing a blog about my musings of life, work, etc. I have no magic answers, loads of questions and most importantly believe the only way things work, is the way things work. And so it begins….

I have just reread Brad Burton’s GOYA and read his second and third book. I couldn’t put them down, because they made sense and struck a chord. These books struck a chord on several levels, most notably the sheer practical nature of what he was saying. Don’t get bogged down by fear, what is the worst thing that can happen by doing nothing, stop pontificating and just get on with it.

I have been struggling for some considerable time with marketing my business. I don’t know about you, I have been told to have a niche, or even two or three of them, but in any event, I need to get clients. One message says don’t be too pushy and then another message says, be completely upfront and in all that maze you need to know how to use Facebook, Twitter, LinkedIn, Instragram, Pinterest and so on and so forth to get your message across.

To be honest, I think the best way to proceed in learning how to get a message across is to discuss what works for you. But also, is there a book that really has helped you moved forward? So any thoughts on the above, please feel free to comment.

2 Responses

12.05.13

I totally agree that you need to know what works for you before you start. That’s not to say you shouldn’t be prepared to go a little way outside your comfort zone but I feel that going too far out will make you feel so uncomfortable that it will probably be counter-productive anyway.

Rather than defining a niche (do we really all need to be specialists?), can you determine what sort of work you have most enjoyed in the past and target clients that are likely to provide similar work?

I hope you do find something that works for you – good luck!

I would say, I absolutely agree with the fact that niche in my opinion should not be the be all and end all of getting work. I certainly enjoy digital transcription a great deal and most of my clients are asking for that skill set.

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